For sports clubs
Bring your team's values into their digital lives.
A weekly social media education programme for young athletes, delivered through your sports club.
Our mission
Clubs raise people, not just athletes.
Respect, responsibility and team spirit don't stop at the final whistle. They carry on in free time, in group chats and on social media — wherever your players are.
Social media is part of modern life, and it can bring real good: friendships, support, shared moments of the season. Some experiences and habits deserve a closer look. We help families and clubs talk about both, calmly and concretely.
40 lessons, informed by research
A starting path of 40 lessons informed by 40 selected scientific articles, adapted editorially to sport. The programme is in preparation. Access will be available at launch.
A weekly conversation at home
For under-18s, emails go to a parent or guardian, who shares the activity with their child — a small weekly moment to talk and grow together. Adult members receive it directly.
Aware, enjoyable, balanced
Our goal is educational: a more aware, enjoyable and balanced use of social media. It is not therapy and makes no clinical claims.
From the pitch to the phone
The values you coach on the field, applied online.
Respect in the chat
The same respect shown at training applies in team group chats — no nicknames that hurt, no one left out.
Backing your teammates
Supporting a teammate after a tough game online, not piling on or comparing.
Think before you post
Responsibility for photos, videos and comments that involve the team, opponents or officials.
How it works
Four steps. Then it runs every week.
- 01
Buy your club plan
One prepaid plan, secure checkout. No long forms first.
- 02
Set up your club
Add your logo, groups, send day and the adults who receive lessons.
- 03
Families receive weekly emails
Parents of under-18s — or adult members directly — get a short lesson and a link.
- 04
Track participation
See how many activities were completed. No scores, no rankings, no diagnoses.
The programme
A 40-week starting programme.
Lessons cover respect, inclusion, responsibility and teamwork online, adapted to sport. The programme is currently in preparation: lessons are being written and reviewed before they are offered to clubs.
Each lesson: a short email, a mobile page, one practical action and 3–4 questions. No mental-health scores, no rankings, no promise of better sporting performance.
Try the sample lesson →Club dashboard preview
Demo data- Active members
- 64 / 100
- Next lesson
- Week 7 · Thu 6pm
- Completed last week
- 31 of 58 eligible
- Licence valid until
- 14 Mar 2027
Sources and limits
Informed by research. Adapted to sport. Honest about limits.
We keep three things separate: the published scientific finding, our educational adaptation, and the lesson your families receive. Team scenarios are editorial adaptations. Research shows associations, not proof that this programme changes behaviour or performance. No university endorses this service.
- A Qualitative Study of Social Media and Electronic Communication among Canadian Adolescent Female Soccer Players
Dunn et al. · University of Toronto · 2021/2024
Limit: One team, small qualitative sample.
- Digital media and mental health in adolescent athletes
2023 · 591 athletes aged 12–19
Limit: Observational; includes 19-year-olds; does not prove causality.
Pricing
One club plan. Choose how long.
Up to 100 active members at a time. Prepaid in USD, no automatic renewal.
12-month club plan
$499USD, paid once
- Club dashboard access for the full period
- 40-week programme sent to your groups
- Start new groups within the 100-member limit
- Updates when needed
- Price locked for the period purchased
Taxes and refund conditions follow the terms shown at checkout.
Questions from clubs
Who receives the lessons?+
For under-18 members, a parent or guardian receives the email. Adult members can receive it directly. We never ask for a child's email address.
What does the club get?+
Access to the club dashboard, the 40-week programme, weekly emails, a mobile lesson page with 3–4 questions, recipient management and participation figures.
How long is the programme?+
Each group follows a 40-week sequence. When it ends it does not restart automatically; your club can start new groups at any time while the licence is valid.
What about new families joining mid-season?+
New members join a new group that starts from lesson 1, within your limit of 100 active members.
What happens in the second or third year?+
Your licence keeps access, sending to new groups and updates when needed. We do not promise 40 new lessons each year.
What counts towards the 100 limit?+
Distinct active members, not email addresses. Two parents of the same member use one place. Archiving a member frees a place.
Does it renew automatically?+
No. Plans are prepaid. A renewal must be purchased explicitly; the locked price applies only to the period already purchased.
How is data handled?+
Each club's data is kept separate. We collect minimal data (no full dates of birth, no sensitive fields) and clubs see aggregate participation, not individual answers. Full privacy terms will be published before launch.
Larger club?+
Plans above 100 members are not available yet. A contact address for larger clubs will be published before launch.